Mastering Landing Pages » Search Engine Optimization

Guida posizionamento siti web su Google ufficiale in italiano pubblicato dalla Grande G

admin — Sat, 25 Apr 2009 13:14:21 +0000

A novembre dello scorso anno, Google aveva rilasciato la Search Engine Optimization Starter Guide, una guida pratica gratuita destinata ai webmaster interessati a capire come ottenere il posizionamento migliore del proprio sito Internet all’interno dei motori di ricerca.

In queste ore, l’azienda di Mountain View ha reso disponibile la «Guida introduttiva di Google all’ottimizzazione per motori di ricerca (SEO)». Si tratta, in sostanza, della traduzione in lingua italiana della guida rilasciata in novembre. Come già detto, la guida è nata inizialmente come strumento di supporto per i team interni a Google, ma nel tempo BigG è giunta alla conclusione che le best pratice possano essere utili a tutti quei webmaster che si avvicinano al tema dell’ottimizzazione per i motori di ricerca.

All’interno della Guida, i webmaster e i curiosi potranno trovare tutti gli argomenti principali relativi alla Search Engine Optimization. Solo per citarne alcuni, le norme per i «title» tag di un pagina, l’utilizzo del meta tag «description», il miglioramento della struttura di una URL, le norme per ottimizzare la navigazione all’interno di un sito Internet e l’utilizzo efficace del file robots.txt, che comunica ai motori di ricerca se debbano o meno accedere e indicizzare le diverse sezioni di un sito.

Oltre alle funzionalità SEO, ricordiamo che Google mette a disposizione uno strumento per promuovere la propria attività su Internet. Si chiama AdWords, non è legato al posizionamento sui motori di ricerca, ma consente di promuovere la propria attività sul circuito Google. Si paga solo per i risultati ottenuti, ossia solo quando un utente clicca sull’annuncio pubblicitario e arriva al sito indicato. È disponibile un coupon promozionale che può essere utilizzato anche su Webmasterpoint.

Autore: Andrea Galassi

Come Aumentare Le Visite Del Tuo Blog E Guida Posizionamento Nei Motori Di Ricerca (Search Engine Optimization -SEO-)

admin — Sun, 12 Apr 2009 08:00:05 +0000

Da qualche giorno sto pensando di scrivere un post per recensire quei siti, quali ad esempio mondoinformatico.info, che ti danno la possibilità di pubblicare pur non essendo proprietario di alcun blog. In realtà se pubblichi su questo genere di siti è perchè, con molta probabilità, vuol dire che sei un appassionato di internet, hai già un tuo blog e cerchi di dargli maggiore visibilità.

Quest’obiettivo, cioè maggiore visibilità che altro non vuol dire maggiori visite, può essere perseguito per le più svariate ragioni, tra le quali senz’altro:

divertimento e soddisfazione personale per la divulgazione di contenuti, magari anche già presenti su internet ma con l’intento di migliorarli;
pubblicizzazione di prodotti/servizi;
guadagni con Adsense (la pubblicità di Google).

Se stiamo ben a vedere, secondo me, quasi tutto si muove intorno alla “soddisfazione personale” se si considera che la pubblicità segue ben altre strade che quelle di un post pubblicato su un social network e che i guadagni con Adsense quasi sempre, credo, sono molto limitati e possono soddisfare, forse, solo le esigenze di un giovane studente.

Beh, quali che siano le ragioni per cercare di incrementare le visite, effettivamente ci sono delle regole da seguire che ritengo di poter indicare:

il contenuto deve essere interessante e richiamare l’attenzione degli internauti;
creatività, ovvero evita il copia e incolla, oppure comunque parti da un post esistente e modificalo facendolo tuo (stessa cosa la potresti ottenere leggendo, leggendo, leggendo e poi riscrivendo sullo stesso argomento);
il linguaggio deve essere adeguato all’argomento;
costanza. Non pretendere che 10 post pubblicati nello stesso giorno siano sufficienti per tutto il mese! Scrivi e pubblica con regolarità da passista;
segnala il blog nei principali motori di ricerca;
pubblica i tuoi post nei principali aggregatori di notizie (tipo OkNotizie);
iscrivi il tuo Feed Rss agli aggregatori di feed;
segnala il tuo blog nei siti appositi.

Nella mia breve esperienza vi posso dire che i primi 4 punti, forse in quanto ovvi, li ho seguiti, quantomeno inizialmente, senza pensarci. In realtà il mio blog lucapacini.it benchè presente in rete fin dal 2002 non è mai stato visitato più di tanto (le visite erano generate quasi tutte da me) essendo utilizzato quasi esclusivamente come un menù di link utili per il mio lavoro (lo utilizzo anche adesso e l’ho parcheggiato qui). Ma da quando ho installato Wordpress ed ho iniziato a pubblicare i post …. in pochi giorni le visite sono cresciute a dismisura, toccando punte anche di quasi 1500 utenti unici!
Per il punto 5 vi segnalo i link seguenti:
Google
Yahoo!
Live Search

Ora non voglio dilungarmi oltre ma prometto che a breve pubblicherò un post sugli aggregatori di feed, di link e altri siti che, in un modo o in un altro, danno maggiore visibilità.
Nel frattempo buon lavoro e se volete ancora leggere lincate qui!
A presto!

I Vantaggi Di Una Campagna Di Article Marketing

admin — Thu, 09 Apr 2009 08:03:01 +0000

L’article marketing è attualmente uno dei migliori strumenti per acquisire visibilità sul web oltre che per ottenere traffico di qualità, in maniera semplice ed economica

L’importante, oltre a scrivere contenuti di qualità da inserire nei siti, è prestare estrema attenzione alla Search Engine Optimization (SEO).

L’article marketing è infatti uno strumento molto valido per migliorare il posizionamento del proprio sito nelle SERP oltre che la propria Link Popularity, a patto che i contenuti siano ottimizati ovvero contengano le keyword attorno alle quali abbiamo costruito il nostro sito o la nostra pagina web.

In breve, i vantaggi di una campagna di Article Marketing consente i seguenti vantaggi:

Aumento dei back-links (links in entrata): gli articoli inseriti nei siti di AM, se ritenuti interessanti, è probabile che vengano linkati, questo comporterà oltre ad un aumento del traffico anche quello tutt altro che disprezzabile di un aumento della Link Popularity.
Aumento del PageRank: in funzione dei link ricevuti, mi riferisco ai link provenienti da altri siti web. Questi concorrono al miglioramento del PageRank e, di conseguenza, del posizionamento sui motori di ricerca.
Aumento della credibilità ed in sostanza delle conversioni in termini di vendita dei propri prodotti. Articoli e contenuti interessanti aumentano la credibilità di chi li ha scritti e di conseguenza il rapporto di fiducia con il visitatore/cliente.

Considerato che il navigatore è alla costante ricerca di informazioni, creare campagne nella propria nicchia di interesse, con contenuti di qualità risulta essere sempre più una delle strade principali per il successo di una attività online.

Altri pregi tutt altro che marginali di questa attività di Marketing è che solitamente l’inserimento degli articoli è gratuito e che i siti di AM consentono solitamente di ripubblicare gli articoli su altri siti in cerca di contenuti, garantendo un effetto virale alla distribuzione dei propri link e dei propri contenuti di interesse.

Per inserire e prelevare i propri articoli gratuitamente: ArticleMarketing-ComunicatiStampa.com

Google Page Ranking And The Value Of Incoming And Outgoing Links

admin — Fri, 06 Feb 2009 16:45:13 +0000

In today’s incarnation of the Internet search engine optimization or SEO is more important than webpage design skills. The best designed webpage has limited usefulness if no one visits it. A website is a product and a product that people don’t know about doesn’t sell. With the many search engines that are available it is important to know which are the most useful and how they are useful. Let’s look at Google.

Google uses a particular search algorithm that assigns a value to websites called PageRank that is one part of how it ranks pages. The PageRank value is determined by several things but the most important are the values derived from the ingoing and outgoing links in your page. Let’s look at that first.

The links in your website allow Google to navigate the pages on your site and index more of the content. Keep in mind that it is your pages that are ranked and not your site. You could conceivably have one page ranked higher than all of your others put together. This is the biggest reason to make sure that all of your pages have links into and out of them and that you never have dangling links or pages that can be linked to but not out of. This is why the navigation structure of your site is vitally important.

With that covered let’s look at the main factors used for PageRank. First of all a page on your site has to be indexed by Google to even have a PageRank. At that point the page has an intrinsic PageRank value. That page has links to your other pages. When one page links to another page it increases that page’s PageRank value without deceasing its own. It is almost like one page voting for another without penalizing itself. This is why you want to avoid any dangling links because although that page would have an increase in PegeRank it could not do the same for another page. With this in mind it is prudent to direct more links to your most important pages to increase its value. Then from that page the visitors to your site can link to the other pages.

The best strategy for increasing PageRank is to link pages to each other with a single link. By doing this you avoid splitting the value between multiple pages. However you want to make sure that all of your pages are linked together so that you can navigate your entire site from a single starting point.

Remember that in SEO you must learn as many aspects of it as possible as they are ever evolving.

Autore
AllianceLeads SEO is a Search Engine Optimization solutions provider. With over 10 years experience dealing with high end clients, Allianceleads SEO has a thorough understanding of helping businesses compete successfully in the online world. Visit AllianceLeads.com for more information.

Seo Software – Should I Invest In Seo Elite?

admin — Tue, 03 Feb 2009 16:45:13 +0000

Some perform SEO on their own and whereas others do outsource the SEO services to professional companies. This depends upon the personnel interests, knowledge of SEO and the time factor. If it is a single page website, then no doubt we can easily optimize the site for the search engines. But if it is multi page website, you need to have a professional SEO approach.

If you are really interested in the professional way of Search Engine Optimization, then SEO Elite is a must have SEO software. Instead of hiring the SEO services by the firms, one can professionally build a website and optimize it with SEO Software.

Due to the frequent changes in search engine algorithm, it is compelling the webmasters to opt a professional approach to Search Engine Optimization SEO. As the SEO companies charge hefty fees (ranging from few hundreds to thousands of dollars), financially it is not feasible to opt for them. Moreover they do charge a monthly maintenance apart from starting set up fees, so making a huge bill on small and medium webmasters.

Do not get let down with the negatives of the increasing SEO costs. You can professionally make your site search engine optimized with the SEO Elite SEO software. SEO Elite analyzes all your competitor back links and you too can start link building making your site equally competitive to get the top SERPs.

Apart from analyzing the back links, SEO Elite 4.0 Version helps you to submit the site and the articles to the various authentic directories to gain link popularity. You can even send a mail to your link partners so as to get a one way or reciprocal linking. With a single mouse click, you can check whether the link partners are still linking to you or not.

Moreover daily/weekly monitoring of the search engine rankings of your site for a particular keyword is now possible with SEO Elite 4.0 version. Not just Google, you can check the SERP in various search engines with a single click.

Surely, I’m very much thankful to Brad Callen for creating such awesome SEO Software. Implement the SEO link building techniques only with SEO Elite. This not only saves your time but also enhances your grip on the site to get top SERPs that too with a little investment. SEO Elite – Highly Recommended.

Autore
Cher K Markov is an Internet Marketer that writes articles on Internet Marketing. She shares her thoughts on Search Engine Optimization SEO and invites you to her website and check out some of the top rated SEO Softwares.

Discover The On-Page Factors That Influence Search Engine Optimization

admin — Fri, 30 Jan 2009 16:45:13 +0000

On Page Factors

These factors all relate to your own site and include your domain name, page names, meta tags, keyword density, titles, headings and last but not least the content.

If you know how to optimize these, you will improve your chances of a better ranking. But, remember, there is no guarantee as the exact formula (algorithm) used by the search engines is not known and is frequently changed.

* Domain Name – Should contain the keyword phrase that describes your niche and not be hyphenated. e.g www.ladiesgolfclubs.com

* Page Names – Each page should be dedicated to a specific topic that is related to your main theme. The keyword(s) that best describe this should make up the page name (hyphens are ok for this). e.g www.ladiesgolfclubs.com/8-irons.html

* Meta Tags – These are HTML tags contained in the head section of your page. You should include your keyword(s) near the beginning of each of these tags. The text for the TITLE tag and DESCRIPTION tag should be compelling, as this is what the visitor sees on the search results page and will influence their decision to click.

There is debate about the benefit of placing your keywords into the KEYWORD tag, but it can’t do any harm if you put them in once.

* Keyword Density – There are no fixed rules for this, but your keyword(s) should appear in your content between 1% and 3% of the time. e.g if your content is 500 words long, your keyword(s) should appear between 5 and 15 times. Too high a density could be seen as spamming.

* Titles & Headings – Putting your keywords or derivatives of it into your titles and sub-headings confirms the importance of your keyword within your page. Using H1 and H2 tags for this purpose can also help.

* Content – The golden rule is to write good quality unique content for your visitors. If you get that right, you have a good chance of keeping some of the search engines happy for some of the time. Rather keep your visitors happy for 100% of the time! If you have done your research and kept your content on topic, you should automatically produce a good mix of theme related keywords and keyword density.

A good idea is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.

Autore
Internet Business Buddy makes it easy for newbies to become successful internet marketers. For a limited promotional period you can get a free copy of his life changing system at http://www.internetbusinessbuddy.com/?thankyou-page=313 now.

Article Marketing – What I’ve Learned After 93,000 Page Views

admin — Fri, 30 Jan 2009 16:45:13 +0000

Do you publish articles online to increase your web presence? If so, I have some hard-earned lessons you’ll find helpful.

First, I have to get something out of the way. Now I don’t say this to brag or boast. I say it because it’s entirely relevant to this article. As of this writing, I’ve published hundreds of articles through several distribution channels such as EzineArticles.com.

These articles have generated thousands of backlinks to my various websites. Combined, they’ve earned over 93,000 page views. And they’ve landed on websites ranging from Lycos to the National Associate of Realtors.

Why do I tell you all this? Because along the way, I’ve learned some article marketing lessons you might find helpful.

Lesson #1 – Put Quality Before Quantity

Poorly written articles don’t make it very far online. If you start pumping articles through the article directories without giving them the attention they deserve, you’ll be in for some disappointing results. You won’t get very many page views, you won’t get much exposure, and you won’t generate many backlinks to your website or blog.

On the other hand, if you take the time to craft an article that’s helpful, well-written, interesting and engaging, it will travel far online. Here’s an example:

I was checking my backlinks one day, and I found that one of my articles had been published on a top-level directory of Lycos.com (with a direct link to my website). If I asked Lycos to link to my site, they probably would’ve ignored me. But because they enjoyed my article, they published it and linked to me without me having to ask them.

Lesson #2 – Create an Interesting Title

Comparing the stats on more than 100 articles can reveal a lot. You can scan through the page views and see which articles get the most readership. After a while, patterns emerge. My most successful article titles have had the following things in common:

* They were written to pique the reader’s curiosity
* They were specific, often using numbers (like this article)
* They identified the audience in some way
* They often used “how to” statements
* They promised value and benefit

Lesson #3 – Avoid Sensationalism in Your Titles

As an experiment, I once wrote two articles about the mortgage loan process. The articles were similar in content. Both offered helpful information in step-by-step format. Both were factual and accurate. And in my opinion, both were well-written.

But the titles were different. One title was straightforward and specific: “Mortgage Loans 101 – How to Prepare for Closing Costs.” The other title was a little more over the top: “Your Credit Report – The Most Helpful Article You’ll Ever Read.”

The straightforward “How to” title generated five times as many page views as the sensationalistic title. As a result, it got published a lot more. Straightforward, specific titles that promise to help the reader perform better than grandiose titles.

Lesson #4 – Organize Your Article Well

This lesson comes from being a publisher as well as a writer. I’ve built several content websites, and in the process I’ve screened thousands of articles, looking for quality work to publish.

Once I find an article that matches my topical needs, I look at the article’s organization. Is it laid out in a logical way, or is it all over the place? I know from experience that if the ideas within an article are well-organized, the writer’s mind is well-organized as well. So an organized article usually indicates a quality article.

Lesson #5 – Outline Before You Write

Creating an outline will help immensely as you sit down to write the first draft of your article. Your outline doesn’t have to be complex. Forget about those Roman numerals from English Composition 101. All you really need to do is plan how you want to begin, what points you want to cover, and how you want to end the article.

When writing, there’s a tendency to wander off track. An outline will help you stay on task. Remember, publishers will be more inclined to republish your article if it’s well-written, and organization is a big part of “well-written.”

Lesson #6 – Write for the Web

Your articles will travel farther if they’re formatted for easy online reading. This means offering an advanced summary or introduction, using plenty of headers and bullet points, and keeping paragraphs reasonably short (3 – 7 lines).

As a publisher, I can’t tell you how many articles I’ve passed up because they contained huge, dense blocks of text with few paragraph breaks.

Lesson #7 – You Have to Give to Get

Some people say you should hold back in your articles, that you don’t want to give away too much “meat” for free. “Just touch on the topic,” these people will tell you, “and then direct readers to a website where they can get the real nuts-and-bolts.”

Forget that notion. Articles without substance have no business being published online. They certainly won’t make it very far. If you’re concerned about “giving away the farm,” then take one piece of your topic and cover it completely. Then point the reader to your website where they can learn more (or download your e-book, or sign up for your newsletter, etc.).

Conclusion

I hope you take at least one useful tip away from this article. If you do, and if you continue to put a lot of effort into your article publishing efforts, there’s no limit to what you can achieve. Be the best in your field. Be an expert. Publish quality material. Care about your articles. The rewards will come soon enough. I promise.

Autore
Brandon Cornett is the author of the “Agent’s Guide to Search Engine Visibility,” available for immediate download at http://ArmingYourFarming.com. Learn to practice real estate search engine optimization the right way. Download your guide today at: http://www.armingyourfarming.com/search

Landing Pages, Flypaper Or Trampoline?

admin — Wed, 28 Jan 2009 16:45:13 +0000

Landing pages have the ability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (search engine optimization), all they focus on our rankings in traffic. We have to remember that “rankings” and “traffic” are not the end but a means to the end. That end is visitors to your site that take advantage of the solutions that you offer. We can have a lot of traffic to our website but if no one is sticking around long enough to see if our solutions can solve their problems then that traffic does not mean anything.

A lot of thought must go into your landing pages, both from a search engine perspective and from a customer perspective.

From a Search Engine perspective:

This is covered in Search Engines 101 Paid Vs Natural Search so I am not going to go into detail here.

From a Customer Perspective:

Your landing page has to do one thing, answer the questions that the searcher had in mind when he typed in his key words. The searcher type in his search terms because he has a problem, needs a solution or is in some kind of “pain”. You have about two seconds to convince him that you understand what he is going through and what he needs. The last thing a searcher wants to see is that you can jump higher, run faster and do it better than the competition. He just doesn’t care (yet). Besides, most of the websites that he already visited probably stated that they do that. The challenge is to show the searcher that you have the answers to his needs. How do we do that?

1. Think of as many questions as you can that might be on the mind of a visitor to that specific landing page.

2. Choose one of the questions to be the title of that specific landing page. Use the other questions as sub points or topics in the outline of the page.

3. The content underneath each heading will be a description of the problem. It is very important that when you describe the problem you do it from your client’s perspective.

4. After describing two or three scenarios that your client may fall into closeout with the paragraph that describes your qualifications for dealing with the above scenarios. This is where you put in how me years of experience, the combined experience of your team or your experience in the marketplace.

5. The last thing is to have a call to action. The idea is that if your client falls into one of the scenarios described it would be natural for them to do the call for action to get help with their problem.

For example, if someone is doing a search on long-term care insurance they may only have a general idea of what you’re looking for. When they come to a landing page that has a question like “what happens to your nest egg if you suffer an illness or an injury that requires long-term care?” Then in the description of the problem they read that one year of long-term care can cost between $90,000 and $130,000 and as a result of this high costs it will either force you into bankruptcy or dependency on your children or family to take care of you. (Not a pretty picture.) After you add your qualifications, whatever they are, you put in your call to action. It could be something like “for a free quote and help in understanding what your options are fill out form below and one of our experts will contact you within the next 48 hours”.

So the question remains, are your landing pages flypaper or trampolines? If you are not sure give us a call and we will do a free evaluation of your site. This will help determine whether or not changes or in order.

Autore
Terry Stanfield is a SEM consultant with over 15 years of sales and marketing experience. His company, Clickadvantage, manages PPC and SEO efforts for his lead generation and ecommerce clients. For more information: Landing pages, Flypaper or Trampoline?

On-Page Search Engine Optimization (SEO) Primer

admin — Mon, 26 Jan 2009 16:45:13 +0000

Once your small business has an established website, you’ll find that the top three search engines (Google, Yahoo, MSN) will provide the bulk of your traffic – with Google probably sending you more visitors than all other sources combined. Sure, you can submit to directories and exchange links with other websites, but they will not directly provide much traffic. Now, it’s probably fair to say that you should focus almost all of your online marketing efforts to ranking well in the most popular search engines. Below, I’ll list some tips to help you do just that.

Target Specific Key Phrases

Try to think what keywords a potential customer or client is going to use to search for a business in your industry. Now, take those keywords and make them more into more specific key phrases. For example, if you are a website designer, then you would want to use a key phrase to give your term a geographical focus like: “Windsor Ontario website design”. Or, if you specialize in small business website design, use: “small business website design”. You want to stay away from keywords that are too general because they are very competitive terms. If you choose to target “website design”, you’re going to be competing against every other web designer around the world – good luck!

On-Page Optimization

Now that you have chosen just a few specific keywords, we need to include them in your website so the search engines will know that your business relates to those terms. Try to only target one or two keywords or key phrases per page. Be sure to include these keywords or phrases in you Title tag, Meta Description tag, and Meta Keywords tag. Don’t worry about the Meta Keywords tag too much – the search engines (Google Especially) give this tag little or no weight when determining search engine relevancy. Here are some more ways to include your keywords or phrases in your pages:

H1 or H2 Tags: why not include an H1 tag right at the top of the page with your key phrase. Follow that up with an H2 tag including another key phrase or word. But, make sure that you use both tags, in use them in the proper order – H2 following H1.

Body of Page: make sure you include your key phrases in the text in the body of the web page. Make sure that it sounds natural, though. Don’t include it too many times or you may be penalized for “key word stuffing”.

Bold, Italics & Underline: in the body of your web page, try to use these tags to emphasize your keywords.

Bulleted Lists: try to include your key phrases in a bulleted list. Remember, it should look natural.

Alternate Text Tags: include alternate text to describe the various images on your website. This tag allows blind Internet users to understand what images you have on your site. Search engines index this information and you can use it to your advantage by including a couple key phrases.

Include Relevant Content

Content is now king when it comes to search engine optimization today. Why should your website be important if it doesn’t include any information that could interest a visitor? Including information and articles regarding your product, services, or industry is the best way to let the search engines know that your website really matters. There are hundreds of article directories that allow you to freely use their articles on your website. All you are asked to do is provide a link to the author’s website at the end of the article. If possible, try to write a few articles yourself so you can have some original content. Google and the other search engines will know if you are using someone else’s article. There’s nothing wrong with this, although they will give you a lot more credit if the work is original. My last suggestion: update your website on a regular basis. At least every month you should be adding some new content to your website. The search engines want to give the high rankings to websites that have fresh content added on a regular basis.

Conclusion

Search engine optimization is not an exact science. Nobody really knows how the search engines determine where a site will rank in the search results. The preceding article will give you the basic knowledge to obtain a decent position. You will have to continually fine-tune your website and analyze a competitor’s website to improve your positioning. Unfortunately, it still doesn’t end there. There are a number of off-page factors that determine how well your website will rank. I will discuss these factors in a later article, but this is a good place to start for now.

Autore
Paul Coulter owns and operates a London Ontario Website Design Company. Visit http://www.ekonline.com/articles.html for more articles by Paul.

The 10 Biggest Search Engine Optimization Mistakes: #2: Wrong Page Title

admin — Sun, 25 Jan 2009 16:45:13 +0000

Your page title on your home page is the biggest indicator to search engines of what your website is about. If it doesn’t succinctly explain exactly what your website offers, as well as containing your keyword phrase as discussed in Search Engine Mistake #1, then you’re missing out significantly on website visitors.

What is a website page title?

The page title is the writing in the blue bar at the top of a web page, and originates in the Meta Tags, which are a set of instructions for search engines and technicians at the beginning of your web page. These Meta Tags are not displayed in the normal view of your website. However, (assuming your are using Internet Explorer) all you have to do is click on the ‘View’ tab at the top of the page and then select ‘Source’ to view the code behind your website.

Your page title will be in-between the two ‘HTML Tags’ and (which indicates the start and end of the page title).

Your page title is also shown as the clickable title link displayed in search results, if your site has been found using a search engine query.

The most common page title mistake that businesses make

Most businesses are proud of their brand name. Unfortunately that means that they want their brand name all over their website. Including all the areas that should be used for keyword phrases instead. Businesses HAVE to find a way to take independent advice AND act upon it without their brand coloured glasses on when deciding on their website page title.

How to write an effective page title

A page title should be between 10 and 60 characters long – including spaces. Any longer, and it may be cut when appearing in search engine results. It should ideally JUST be the keyword phrase that you have decided on for your page (Refer to The 10 Biggest Search Engine Optimization Mistakes: #1: Wrong Keywords).

A good example of an effective page title would be ‘Internet Marketing Consultant’.

The second best example of an effective page title would also include the brand name – for example, ‘David Bain – Internet Marketing Consultant’. This effectiveness of this title is however diminished compared to the first example.

The worst possible page title in this example would be ‘David Bain’. If found in search engine results, hardly anyone would visit the site because the title doesn’t denote what the website is about. In addition, the chances of appearing in desired search engine results would be reduced significantly due to the lack of keywords.

Autore
David Bain is founder of the business articles resource http://www.BuildYourOwnBusiness.biz. Build Your Own Business features hundreds of different business articles on 28 different subjects including Strategy, eBusiness and Change Management. Latest additions to the website include a ‘Top 5 Business Articles Podcast’.

Mastering Landing Pages » Search Engine Optimization

Guida posizionamento siti web su Google ufficiale in italiano pubblicato dalla Grande G

Articoli Correlati

Come Aumentare Le Visite Del Tuo Blog E Guida Posizionamento Nei Motori Di Ricerca (Search Engine Optimization -SEO-)

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I Vantaggi Di Una Campagna Di Article Marketing

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Google Page Ranking And The Value Of Incoming And Outgoing Links

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Seo Software – Should I Invest In Seo Elite?

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