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Per E-mail Marketing si intendono tutti gli strumenti di marketing che si basano sull’utilizzo dell’e-mail come mezzo per fare marketing in azienda. È il mezzo e la modalità di comunicazione che mutua on-line le tecniche del direct marketing.
Si è rilevato che coloro che sviluppano le attività di marketing diretto utilizzano l’e-mail come [...]
Real estate agents comprise my biggest group of clients. I get lots of requests for help setting up websites, linking to MLS systems, etc. But when I suggest they set up autoresponders and AdWords campaigns, they usually give me a funny look – like “how much more is this going to cost me?”.
Truly, adding [...]
Do you publish articles online to increase your web presence? If so, I have some hard-earned lessons you’ll find helpful.
First, I have to get something out of the way. Now I don’t say this to brag or boast. I say it because it’s entirely relevant to this article. As of this writing, I’ve published [...]
Regular readers of this newsletter and my newspaper column know that I am a big fan of eBay’s About Me Page feature. This is a special page you can create as part of your eBay account that is linked from your eBay ID (with a little About Me icon).
You can use your eBay About [...]
In the Good Old Days of direct mail, which is to say, before 1997 and the advent of the Internet, I and other direct mail marketers agonized over what to put “above the fold.”
Maybe you did as well.
That tiny top panel on a sales letter or self-mailer had to grab attention and [...]
To explain my point I need to first confuse the issue a bit (you’ll see why): While a landing page is not an order page, it can, and in many cases should, contain the order form.
So what is the difference? Is this just a question of semantics? Actually, there is a big difference and [...]
Are Meta Tags Really Dead?
Right in their Guidelines Yahoo Tells You that Meta-Tags are Not Totally Dead and Buried
(The Below Information was Taken Directly From the Yahoo Help File http://help.yahoo.com/help/us/ysearch/basics/basics-18.html)
Pages Yahoo! Wants Included in its Index
* Original and unique content of genuine value * Pages designed primarily for [...]
Your landing page is very crucial in your business as you will be driving almost all your traffic to the page so that you can promote the affiliate product to them. The most effective kind of landing page that you will want to create is the squeeze page as it will enables you to build [...]
Continua la lettura ...What Is A Landing Page?
A landing page is a web page that visitors from a specific traffic source land on. They are heavily linked to individual marketing campaigns – for example, the landing page for a PPC campaign is the page that visitors land on when they click your PPC ad. All marketing techniques [...]
People who frequently shop on on the internet are quite familiar with the large quanity of freebies that are provided to visitors of a web page to encourage them to buy something else. How can you choose and offer freebies which are are as valuabe as the original products being purchased, combine these gifts and [...]
Continua la lettura ...
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