Il social media marketing sta rapidamente diventando l’ambito più significativo del web marketing. A tutti gli effetti, al momento è il modello di marketing communication che riesce a sfruttare al meglio tutte le caratteristiche del web attuale. Da una parte riesce a coglierne tutte le opportunità relazionali, ossia mette l’azienda in condizione di stabilire [...]
Continua la lettura ...
di Giorgio Soffiato
Assunzione delle decisioni, decision marketing, probabilmente il futuro dell’economia del nostro mondo. Ma di cosa stiamo parlando?
Prova a spiegarcelo Jonah Lehrer, con il libro “Come decidiamo”, nel quale mescola abilmente psicologia cognitiva, neuroscienze, economia, sociologia e marketing ed il risultato è godibile e interessante.
Nel libro troviamo [...]
Continua la lettura ...
A cura di Filippo Toso
Dopo aver trascorso una splendida serata al SEO Birra con amici ed esperti SEO, ho partecipato al Seo Web Marketing Experience di Milano.
Durante l’evento organizzato da Enrico Madrigrano di Madri Internet Marketing, sono stati toccati argomenti molto interessanti relativi al SEO, al Web Marketing ed al futuro [...]
Continua la lettura ...
Why Email Matters
Oftentimes, email can look desire a strange, distant process-or at least, a regrettable necessity at best. We struggle through eking out email ensuing email, with no idea of who’s reading it or if it’s really going through an impact. We feel like spammers. But we undergo to do it anyway, right? Well, no-that [...]
Continua la lettura ...
In email marketing, emails must be written effectively in order to capture the attention and interest of customers. The messages will usually serve two functions. They will be used either for the purpose of acquisition or for the purpose of retention. In acquisition, they will be used to draw in more new customers to enlarge [...]
Continua la lettura ...
Think of your “About Page” on your Blog as your “Why” page. This page should answer a few questions that may be in the mind of your readers:
Why am I at this blog? Why is this blogger qualified to write on this topic?
There are 4 things that your “About Page” must have [...]
Continua la lettura ...
Some perform SEO on their own and whereas others do outsource the SEO services to professional companies. This depends upon the personnel interests, knowledge of SEO and the time factor. If it is a single page website, then no doubt we can easily optimize the site for the search engines. But if it is multi [...]
Continua la lettura ...
Real estate agents comprise my biggest group of clients. I get lots of requests for help setting up websites, linking to MLS systems, etc. But when I suggest they set up autoresponders and AdWords campaigns, they usually give me a funny look – like “how much more is this going to cost me?”.
Truly, adding [...]
Continua la lettura ...
Every time webmasters and work at home business owners think they have mastered the Internet, the search engines change the rules. There are two reasons for this. The first reason is to make it easier to recognize older sites that are not changing.
The second is to make it easier to offer visitors good search [...]
Continua la lettura ...
It always surprises me how much money you can make by selling other people’s stuff on the Internet. Eight years in and the numbers still shock me. Always.
More than the numbers, what really amazes me the most is the lifestyle one can achieve from online marketing. You can be your own boss, work your [...]
Continua la lettura ...
