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Due studi, uno sulla diffusione delle email pubblicitarie e delle newsletter, l’altro sull’effettiva efficacia degli strumenti di direct mailing. Due facce della stessa medaglia, perché da un lato l’Email Marketing Consumer Report 2009 di ContactLab evidenzia che sono oltre 420 milioni le email ricevute dagli utenti web solo in Italia, mentre dall’altro l’Email Marketing [...]
Continua la lettura ...Are you wondering why your email marketingmessages are not performing as well as you would like? Perhaps it’s because you aren’t performing enough A/B split testing before you begin. Sure, split testing can be a little tricky and there are plenty of metrics you will need to keep up with, too, which is probably why [...]
Continua la lettura ...There are many benefits of email marketing split testing, most importantly the potential of increasing sales. People who are already using email campaigns to sell their products or services are probably aware of how important their email is in their overall success. However, few people realize the importance of split testing the email to see [...]
Continua la lettura ...There are many different types of email marketing split tests you can use. The following are a few you will want to try just to see how they affect your subscribers. In fact, testing them will give you an entirely new perspective on your subscribers and how you can reach them effectively.
Personalization
You have probably heard [...]
You might be new to email marketing, but that doesn’t mean you can’t learn all the tricks of the trade to ensure that you make the most of your marketing efforts. For example, if you write one marketing email and send it out you may get good response or not a good response. However, you [...]
Continua la lettura ...Trigger emails are important because they finally allow you to create a personal relationship with your email marketing subscribers. These trigger emails are very personal and can be used to address new subscribers, when it’s someone’s birthday, and for many other reasons, too!
Why use trigger emails?
You might be wondering why trigger emails are such a [...]
Consider a trigger email kind of like setting up your email marketing to run by itself, or at least in part. What is required of you is nothing more than choosing specific conditions for a trigger email to be sent. Then, when these conditions are met a trigger email will automatically be sent out without [...]
Continua la lettura ...There is nothing more important to your email marketing campaign than conversions. Without conversions your email marketing campaign isn’t really worthwhile and this is why you should learn some tricks of the trade to take your campaign to the next level. The following information will help you use trigger emails to make more conversions.
Abandoned Shopping [...]
It is a proven fact that when you receive an email that has your name on it you feel more attached and certainly more special than with a generic email. When people feel like they are part of a group they are more likely to respond positively than when they don’t feel included.
There are many [...]
Personalizing emails is not as simple as addressing the email as “Hey, Bob” and that’s it. Instead, there are actually many other things you will need to help you personalize emails and ensure that you are improving the likelihood of converting sales. If you don’t get the personalized emails right then it will probably hurt [...]
Continua la lettura ...
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