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L’E-mail Marketing è una pratica pubblicitaria molto diffusa che permette una rapida diffusione dei contenuti attraverso l’invio di e-mail tergettizzate. Attravero l’utilizzo di tecnologia dinamica, è possibile collezionare indirizzi e-mail di navigatori web interessati a specifici argomenti, ed iviare loro lettere formato html per l’approfondimento di specifici contenuti. Se il tutto è bel pianificato, i [...]
Continua la lettura ...There are many different types of email marketing split tests you can use. The following are a few you will want to try just to see how they affect your subscribers. In fact, testing them will give you an entirely new perspective on your subscribers and how you can reach them effectively.
Personalization
You have probably heard [...]
In email marketing, emails must be written effectively in order to capture the attention and interest of customers. The messages will usually serve two functions. They will be used either for the purpose of acquisition or for the purpose of retention. In acquisition, they will be used to draw in more new customers to enlarge [...]
Continua la lettura ...Introduction
You need copy for your landing page but you’re not sure where to start. First let’s clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should [...]
Copyright 2006 Karl Stadler
The dog is now quite happy after a nice long walk which set me thinking what it is that would make someone opt into your subscription on your landing page? For one, if it is a really good product that the visitor wants to see you are in a winning position.
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Landing pages have the ability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (search engine optimization), all they [...]
Continua la lettura ...All the products that you want to sell online are ready. You have already signed up with the Google Adwords program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to being the next most successful online businessman. [...]
Continua la lettura ...Having an opt in list is the key to massive profits on the internet. There’re many ways to go about this, here are a few tips that can help you create an email list.
1. Have A Compelling Reason
Its important to tell someone in 2 secs why they should opt in to your list. [...]
What Is A Landing Page?
A landing page is a web page that visitors from a specific traffic source land on. They are heavily linked to individual marketing campaigns – for example, the landing page for a PPC campaign is the page that visitors land on when they click your PPC ad. All marketing techniques [...]
Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on a home page and forcing them to navigate their way to what they want is a strategy for failure.
Ideally, [...]
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