Mastering Landing Pages » Landing Page

Analisi Landing Page – Riscaldamento a Pavimento (maxpiatti.altervista.org)

admin — Tue, 04 Aug 2009 06:41:44 +0000

Una breve analisi di una Landing Page dedicata a "Riscaldamento a Pavimento" richiesta tramite il nostro servizio di Landing Page Review.

Massimo scrive:

"L’obbiettivo è quello di avere una richiesta di preventivo, preferibilmente anche un contatto personale per un preventivo, per riuscire a vendere un nostro prodotto.

Verrà fatta una campagna adwords con annuncio "Riscaldamento a pavimento" con destinazione questa pagina, e comunque permetta a chi è finito in questa pagina , di visionare anche tutto il sito"

Ed ecco l’analisi che abbiamo realizzato della Landing Page di Massimo.

Ti piacerebbe facessimo l’analisi della tua landing page?

Scopri il nostro servizio Landing Page Review!

Analisi Landing Page – Ville di Lusso (www.villecasesicilia.it)

admin — Mon, 13 Jul 2009 20:47:56 +0000

Una breve analisi di una Landing Page dedicata a "Ville di Lusso in Sicilia" postata sul nostro forum.

Lilli scrive:

"Sono una web designer e da poco mi stò avvicinando al web marketing.
Volevo avere qualche suggerimento su una landing page (http://www.villecasesicilia.it/)… in realtà non sò neanche se ho fatto la cosa giusta… visto che la pagina si trova in un altro dominio rispetto al sito vero e proprio (http://www.luxurysicilyvillas.it).

Attendo suggerimenti e critiche (tante penso :) )"

Ed ecco l’analisi che abbiamo realizzato della Landing Page di Lilli.

Ti piacerebbe facessimo l’analisi della tua landing page?

Scopri il nostro servizio Landing Page Review!

Analisi Landing Page – B&B (www.larocchetta.eu)

admin — Mon, 13 Jul 2009 20:32:17 +0000

Una breve analisi di una Landing Page per un Bed & Breakfast postata da MMarko sul Forum GT.

MMarko scrive:

Signori e signore buon pomeriggio, posto per sottoporvi un quesito:
in questi giorni ho messo a punto la landing page per il sito del mio B&B.

Il mio intento è quello di far capire al navigatore che cosa offro facendoglielo capire nel minor tempo possibile.

Le mie domande sono:

– Trovate che la pagina sia abbastanza immediate da capire?
– Avete problemi nella visualizzazione con qualche tipo di browser o risoluzione?
– Come la rendereste ancora piu chiara ed accattivante?

Qui sotto puoi trovare l’analisi che abbiamo fatto della Landing Page di MMarko.

Ti piacerebbe facessimo l’analisi della tua landing page?

Scopri il nostro servizio Landing Page Review!

Tips For A Good Landing Page

admin — Fri, 06 Feb 2009 16:45:13 +0000

In email marketing, emails must be written effectively in order to capture the attention and interest of customers. The messages will usually serve two functions. They will be used either for the purpose of acquisition or for the purpose of retention. In acquisition, they will be used to draw in more new customers to enlarge the customers database. As for retention, they will be used to retain existing customers so that the customers list will not shrink. That said, what good will they do if the all-important landing page for your email marketing strategy fails to provide a smooth and proper landing for the customers?

The landing page is an integral component of your email marketing message. The main email text describes the main highlights of your product or service.The landing page consolidates and further reinstates what you have written in the main email text. This is the reason why the landing page being action-inducing is best left to stand on its own as another separate customized page. Traffic will tend to be directed, and the possibility of increasing conversion rates will be higher. Therefore, it is necessary to customize the landing page that will appear specific to what’s being offered in your email text offer.

To achieve good results , here are the tips for a good Landing Page:

(1) Be specific in details — Whatever is the intention of the landing page, it is best to place emphasis solely on the product or service in topic, as described earlier in the email promotional message. For example, if the promotion is for the registration of an educational course, then do not deviate from it. Direct all your efforts to only bringing in the registration traffic. Be focused and specific in the details and action taken.

(2) Be creative but synchronized — It is good to synchronize the appearance of the email text and that of the landing page. What is being used to make the email more appealing to customers should be used in the landing page. If the email shows certain colors being used, it’s best for the landing page to adopt similar colors. The main reason for this is that the attraction power that has worked for the email will filter to the landing page. Customers will stay on to read in the same creative background, without giving them unnecessary mental fidgets.

(3) Bring to mind the offer — When emails are being read, there are only two results. One is that the email is of no interest to the customer and goes to deletion. The other result is that the email appeals to the interest of the customer, and this goes on to be a click-through. Of absolute importance is the fact that the offer has to be reinstated for the sake of reminding the customer. The best way to achieve good results is to make the reinstatement within the headline itself. The headline sits at the top of your page, and it has be compelling in providing the unique selling proposition of the product or service. It must meet the needs of the customers in “What’s in it for me?”. It must convince their curiosity.

(4) Show off your selling skills — The landing page is where the customer gets to read the benefits of your product or service, and experience the best selling skills that you have. It is the opportunity for you to showcase to the best of your abilities what you can offer in terms of product or service excellence and benefits. Customers have gone this far clicking through to this landing page and you will be doing yourself injustice if they do leave because you have not offered them more freebies and benefits. One point worth noting is that there must be honesty and transparency as far as offers, freebies and benefits are concerned. It is strongly recommended that the pricing offers be simplified as far as possible; too much details and choices tend to raise confusion and can be damaging to the closing. To lend support to all these juicy pricing offers and benefits, a good testimonial preferably accompanied by a photo will do the job. You can increase your credibility by including a visual pop such as “As featured in SmartMoney”. Give your customers additional information using pop-ups to make them stay. They have to appreciate and understand more about the value of your offer and why they need to buy from you now.

(5) Emphasize the call to action — This is the finale for the landing page. After all the sales talk throughout the whole length of the landing page, it is time to emphatically stress the call to action. Even if there is a form to be completed, this must be made known to customers. The call to action should be written in clear powerful terms and should create impact upon customers. It should lead customers to taking immediate action. “Buy NOW before the price goes up tomorrow”, “Enjoy $100 discount. Don’t miss this offer. Sign up NOW! “. These examples of call to action clearly shows the strong directive for customers to take action immediately. Figures (e.g. $100) should be used to help customers realize the mathematical value of your offer.To create more impact, additional call to action buttons and links should be placed appropriately throughout the whole length of the landing page, with the minimum of one per screen view. To increase the confidence of your customers to buy from you, remove the element of risk and provide them with the assurance of guaranteed satisfaction.

The landing page is just too important to be given some slipshod construction. It will work if it is given due thought and consideration with meticulous planning. It may turn out to be the savior of your flagging business. Nevertheless, the customer must still be given the red-carpet welcome on your landing page!

Autore
For latest updates on how to increase traffic, raise page ranking, write effective articles and powerful squeeze pages, create explosive blog marketing system, learn about viral marketing, and bring in massive income from your internet marketing business, please Click here Webmaster: Jeremy Long Chia Teik.

8 Tips To Create A Landing Page

admin — Thu, 05 Feb 2009 16:45:13 +0000

Introduction

You need copy for your landing page but you’re not sure where to start. First let’s clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as:

• Signing up for a newsletter or filling out a form
• Buying a product
• Reading informational pieces

What’s going to keep them there? The structure, the language, and the visual appeal all play a part of it. Check out these tips to create a great landing page, or reinvent the one you already have.

The structure

People arrive at your site looking for answers. They scan to see if they’re in the right place and assess whether it’s going to be a quick and easy visit or a long grinding one. Your landing page is the welcome wagon inviting them in and feeding them the information they need. The structure of the page will either pull them in and encourage them to fulfill your goal, or distract and cause them to cut out of there before getting the whole picture.

The structure of the landing page in general should be matching that of the banner, ad or link they clicked on to get them there. So for example, if your PPC Ad is targeting SEO articles, your landing page should discuss exactly that. If a Victoria Secret’s Ad for lingerie shows up and you click on it, you will be transferred to a landing page with the exact image and structure of the ad.

The visuals

• Copy placement – Strategic use of copy and graphics will catch the visitor’s attention. Don’t muck up the page with large, distracting graphics. Use plenty of whitespace and place your message in the central portion of the page rather than placing information down the sides, where the focus can be lost quickly. Keep the copy short. The visitor expects a precise message, so don’t choke it up with tons of mindless prose.

• Beauty is in the eye –Use a consistent color palate. If you have advertising or banners that link visitors to your website, make sure the concept and color scheme match across the board. It’s also a great visual indicator for the visitor because they can easily identify that they’re still in the right place.

• Simplify – Remove any distracting elements like advertising banners, links, or additional blocks of information from the page and get down to the specific message.

The goal

Before you design the landing page, decide what the goal of the page will be. If you’re looking for newsletter subscribers, the goal will be to have the visitor enter their information and become a member of your mailing list.

Be a sleuth

Do your research. Keep your visitors in mind when building your landing page and tailor it to suit their needs. By narrowing your options and focusing on your visitor, you’ll stay on target.

Keep your focus

Keep the focus on you. You’ve dangled a large poster board over their head and pulled them in. Now that you’ve got them, don’t give your visitors a reason to wander.

Use a call to action

A call to action, such as ‘subscribe now’ or ‘get this offer’ reminds the visitor why they are on your website. Place them toward the top of your page. For uses that want to click, it allows them to find it easily. For those who are still deciding, it’s a great reminder.

Many sites place the consultation form or contact form directly on the landing page, which may not be such a bad idea. Again, you need glaring calls to action. Don’t add several useless links on the page that will take the visitor back to your main site; rather include the links that will get them to actually purchase your product/service.

Write like a pro

No, you don’t have to hire one to look like one. What’s the best way to come off like a professional? Create landing pages with no grammatical or spelling errors. I recently hit a website offering ‘discount holideys.’ As I clicked out of there, I pictured the four-star flea-bag motel by the swampland I might have booked if I stayed.

Reassure

People get leery when they’re asked for their personal data. If you’re asking for personal information, make sure you have a credible privacy policy to back you up.

Autore
Ayat is the Director of the writing department at INVESP. She manages a team of writers that offer business writing services such as Grant writing, webcopy writing and optimized SEO article writing.

The Centre Of Your Landing Page

admin — Wed, 04 Feb 2009 16:45:13 +0000

The dog is now quite happy after a nice long walk which set me thinking what it is that would make someone opt into your subscription on your landing page? For one, if it is a really good product that the visitor wants to see you are in a winning position.

In most instances though you will just have a slight curiosity when the visitor lands on your page and getting them to the point where they really want to give you their information will be up to you and your writing skills.

Here is a rough outline for you to apply on your landing page.

Break it up into these four words. Hey, You, See, So.

Where “Hey” is your headline. This is where you call the visitor. You grab their attention by stating a predicament they might be in or making a proposition.

“You”, is where you make the visitor part of what you are saying and leading into the subject matter of your page. This is also your sub headline which should be the lead out from your headline and the lead in to your subject matter.

“See” is the section where you will tell the visitor about the product reiterating or proving your headline and sub-headline. State all the benefits they can expect either through a review of the product if you own and use the product, or leave out your story and explain each of the main advantages proving your headline and sub-headline.

A review is always a good option to use as the content for your landing page. If you are using a specific product and it has helped you to find answers or solve problems saving you time and ultimately money, you will have a passion for that product.

Now this passion is not the same as for ‘dearly beloved’ but I think you do get the point. Depends on who does the dishes of course. Well let’s not go off on a tangent and get back to the subject at hand.

When you write your review on the product tell a story, we all love stories, and if you don’t believe me ask your parents what they had to do before bedtime when you were small. We will never grow out of it, the story just becomes more refined.

Don’t be afraid to mention weakness, snags or something you had to go through to achieve success with the product, by doing so you will gain more trust from your readers because you are honest.

Sell them what you believe in and then offer them something in return for their email address like a guide to the use of the product, or a free video that you made on getting the most from the product. Use your imagination and put yourself in the visitor’s shoes, personally I would not go for the socks.

Use bullet points and white space and remember your content should be just long enough to create an itch; the sales page will do the scratching.

“So”, is your final analysis where you will reiterate all the main benefits in bullet points and a call to action. Do not forget, or be afraid to ask. If you do not ask you will not receive. Well time to walk the dog again and get some inspiration, and maybe some coffee.

Autore
Now you would make me, the dog and dearly beloved very happy if you visit the link. www.yourenterprize.com/squeeze/spd.php

Like Direct Mail, Landing Page Conversion Starts Above The Fold.

admin — Thu, 29 Jan 2009 16:45:13 +0000

In the Good Old Days of direct mail, which is to say, before 1997 and the advent of the Internet, I and other direct mail marketers agonized over what to put “above the fold.”

Maybe you did as well.

That tiny top panel on a sales letter or self-mailer had to grab attention and stimulate interest or the whole package was likely to end up in the file that is emptied daily.

Your landing page faces a similar challenge today. In an age where the landing page has replaced the business reply card as the reply mechanism of choice among folks who market by mail, what you say “above the fold” is vital.

The fold is the bottom of your website visitor’s monitor. Everything they can read without scrolling is above the fold. Which means you have around 140 square inches of real estate upon which to make your pitch. Use it wisely.

Above the fold is where you put your selling promise or offer. Here is the place to remind visitors why they are here—because you invited them here with a compelling offer in your direct mail package.

Above the fold is where you put a beauty shot of your product. A shot that matches the one from your sales letter or print catalog.

Above the fold on your landing page is where you remove navigation bars, links to privacy statements, links to your homepage and every other hotlink likely to lure visitors away from the purpose at hand—conversion.

Think of your landing page as your retail store. Think of your above-the-fold navigation bar as someone standing at the door of your store, inviting your brand new visitor to immediately leave your store and browse elsewhere in the mall. Now you see the value of removing all links on your landing page that lead your visitor away from your intended purpose.

All that your visitor should see and read above the fold should motivate the visitor to stay on the page, continue reading, and take the action you desire (buy, order a free trial, subscribe for your newsletter, download a report, watch your online demo).

If you’re reading this on a computer monitor, and if you’ve had to scroll a few times to get this far, you’ve proved my point. You should now be converted.

Autore
Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers attract new clients using direct mail marketing. Sign up for free weekly tips like this at http://www.sharpecopy.com/newsletter

Landing Pages, Flypaper Or Trampoline?

admin — Wed, 28 Jan 2009 16:45:13 +0000

Landing pages have the ability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (search engine optimization), all they focus on our rankings in traffic. We have to remember that “rankings” and “traffic” are not the end but a means to the end. That end is visitors to your site that take advantage of the solutions that you offer. We can have a lot of traffic to our website but if no one is sticking around long enough to see if our solutions can solve their problems then that traffic does not mean anything.

A lot of thought must go into your landing pages, both from a search engine perspective and from a customer perspective.

From a Search Engine perspective:

This is covered in Search Engines 101 Paid Vs Natural Search so I am not going to go into detail here.

From a Customer Perspective:

Your landing page has to do one thing, answer the questions that the searcher had in mind when he typed in his key words. The searcher type in his search terms because he has a problem, needs a solution or is in some kind of “pain”. You have about two seconds to convince him that you understand what he is going through and what he needs. The last thing a searcher wants to see is that you can jump higher, run faster and do it better than the competition. He just doesn’t care (yet). Besides, most of the websites that he already visited probably stated that they do that. The challenge is to show the searcher that you have the answers to his needs. How do we do that?

1. Think of as many questions as you can that might be on the mind of a visitor to that specific landing page.

2. Choose one of the questions to be the title of that specific landing page. Use the other questions as sub points or topics in the outline of the page.

3. The content underneath each heading will be a description of the problem. It is very important that when you describe the problem you do it from your client’s perspective.

4. After describing two or three scenarios that your client may fall into closeout with the paragraph that describes your qualifications for dealing with the above scenarios. This is where you put in how me years of experience, the combined experience of your team or your experience in the marketplace.

5. The last thing is to have a call to action. The idea is that if your client falls into one of the scenarios described it would be natural for them to do the call for action to get help with their problem.

For example, if someone is doing a search on long-term care insurance they may only have a general idea of what you’re looking for. When they come to a landing page that has a question like “what happens to your nest egg if you suffer an illness or an injury that requires long-term care?” Then in the description of the problem they read that one year of long-term care can cost between $90,000 and $130,000 and as a result of this high costs it will either force you into bankruptcy or dependency on your children or family to take care of you. (Not a pretty picture.) After you add your qualifications, whatever they are, you put in your call to action. It could be something like “for a free quote and help in understanding what your options are fill out form below and one of our experts will contact you within the next 48 hours”.

So the question remains, are your landing pages flypaper or trampolines? If you are not sure give us a call and we will do a free evaluation of your site. This will help determine whether or not changes or in order.

Autore
Terry Stanfield is a SEM consultant with over 15 years of sales and marketing experience. His company, Clickadvantage, manages PPC and SEO efforts for his lead generation and ecommerce clients. For more information: Landing pages, Flypaper or Trampoline?

Without Great Landing Pages You’re Dead In The Water

admin — Tue, 27 Jan 2009 16:45:13 +0000

All the products that you want to sell online are ready. You have already signed up with the Google Adwords program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to being the next most successful online businessman. But is there anything else that you might have forgotten to prepare? Maybe none. But how about your landing pages? Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads. Are these businessmen making a big mistake? Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads. Why? Here are a few reasons why you need to use landing pages for your web ads and why you need to create a great landing page.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor will be directed to your landing page and you will have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions — that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger your expenses. The only way that you can recover from these expenses is through conversions.

Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product.

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of using their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed to the exact page that sells the specific product or service. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action — that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now. Make sure it’s a great landing page too, to ensure you provide your potential customer with a call to action.
Autore
To get your free ebook ‘Article Marketing Avalanche’, please visit http://www.articleland.co.uk. Steve Sharpe is the CEO & Editor in Chief of http://www.informationbooth.net and http://www.articleland.co.uk. He has been in internet marketing for a number of years and can be reached for further information at his websites.

Why Landing Pages Are Critical For Online Marketing Success

admin — Mon, 26 Jan 2009 16:45:13 +0000

Landing pages are a critical part of any online marketing strategy. But before we talk about landing pages, it’s important to remember that the two critical success factors to any online marketing campaign is traffic (the number of people that visit your site) and conversions (the number of people that take action when they get to your site).

WEBSITES…

When most businesses start building a website, they automatically go with the standard design, that is, the home page, about us page, product pages and contact us pages. Where this type of website is important factor in any online strategy, it should only make up one part of an overall web design strategy.

TRAFFIC…

One of the best methods of driving traffic to a website is with Pay Per Click Advertising, where you bid on individual keywords and direct where those visitors go on your site. Herein lies the problem…

Let’s say you’re an online hardware store that sells a range of different products, including hammers, saws, power tools and axes… and you have a website where people can buy them from. You pay for targeted keywords, such as ‘buy hammer’ and ‘buy power tools’ and send all the traffic to the home page of your website.

If the person that typed in ‘buy hammer’ doesn’t see a hammer on the first page they are redirected to after they click on the ad, there is a much lower chance that they will convert to a sale. If, on the other hand, they click on the ad and are then taken to a page where they buy a hammer, there will be a much higher chance of them buying the hammer… leading to higher conversions and lower cost per customer acquisition.

LANDING PAGES…

This is where landing pages can be very effective. Different to a website, a landing page is a single page dedicated to a single product or service, providing the visitor everything they need to know to make a decision to buy the product immediately.

An example of a landing page can be found at www.webprofits.com.au/download.html. Here is a page where the only action the business wants the visitor to take is to order the report.

When targeted keywords direct traffic to targeted landing pages higher conversions will occur because the visitor is seeing exactly what they are searching for in Google

For example, if the hardware store had a landing page for a hammer and they bid on the keyword ‘buy hammer’ in Google and Yahoo, the person who clicked on the Pay Per Click ad would see exactly what they were looking for and more people would buy as a result.

For many businesses, having landing pages for each of the main products is essential for maximising advertising budgets and sales.

And when landing pages are coupled with testing and tracking, maximum profits are achieved.

Autore
Web Profits is a full service online marketing agency helping businesses generate profits from the Internet. For a free online marketing report titled ‘Secrets of Online Marketing for Offline Businesses’ ($197 value) please visit Search Engine Optimisation

Mastering Landing Pages » Landing Page

Analisi Landing Page – Riscaldamento a Pavimento (maxpiatti.altervista.org)

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Analisi Landing Page – Ville di Lusso (www.villecasesicilia.it)

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Analisi Landing Page – B&B (www.larocchetta.eu)

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Tips For A Good Landing Page

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8 Tips To Create A Landing Page

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The Centre Of Your Landing Page

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Like Direct Mail, Landing Page Conversion Starts Above The Fold.

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Landing Pages, Flypaper Or Trampoline?

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Without Great Landing Pages You’re Dead In The Water

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Why Landing Pages Are Critical For Online Marketing Success

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